The Johnson’s Baby Shampoo bottle is an example of how branding is connected to product design and form is connected to function. These particular bottles are designed with the parent in mind. The inverted bottle forces the heavier liquid towards the cap while delivering improved stability. The silicone valve located in the inverted cap remains closed until it is lifted and intentionally squeezed. This feature improves a parent’s experience by freeing up hands and allowing the parent to attending to a child’s needs.