The Crayola-themed kid’s toothbrush is one of the most recognized dental hygiene products for children age six and under. Designers were challenged to come up with a new, friendlier design that incorporated the Crayola character “Pip-Squeak.” Designers morphed the iconic shape, smoothing out the character lines and making the form more appealing to children and adults. Bright colors were chosen to represent the Crayola brand, and soft grip textures provide a tactile handle grip that is size and age appropriate. The toothbrush design provides children with a fun new brush that motivates them to brush longer.