Our team collaborated to establish a new look for Hamilton Beach® that would capture the retro-heritage the brand is known for, and combine this with new technologies that would bring the company’s brand back to a younger, more affluent demographic.

The juicer incorporates some of the classic forms from our client, as well as a high-tech interface. The clean lines and flaring base communicate strength and stability. The soft, round contours at the top of the unit create an inviting design for the user.