Future business opportunities begin with an understanding of behaviors, cultures, and unmet user needs. From ethnography to market research, our team asks compelling questions to develop a personalized approach for each program in order to develop successful strategies and game-changing solutions for our clients.
We build empathy with users and gain an understanding into the contextual influencers of their behaviors and motivations. Observing the consumer helps us gain firsthand knowledge in a real life, real world situation.
An understanding of the current market landscape and white-space helps to define hypotheses and opportunity areas for the project approach.
Many stakeholders outside of end users influence the design needs of our clients. We study how the project affects all aspects of the business in order to define a successful solution.
Design is a cyclical process. We use both quantitative and qualitative research methods to validate how people respond to particular ideas. Our development team processes user feedback to help refine concept value propositions and potential feature articulation.
Design provides a key point of differentiation when bringing new products to market. We take a holistic approach to design considering users, business scenario, and social trends to deliver actionable product and system level solutions. We don’t simply design products - we craft a design language that provides a distinctive, lasting identity.
Our Strategic Design Process (SDP) allows us to aggregate potential solutions to our client’s needs from a user-based framework. Concepts are introduced and tested quickly in order to arrive at viable solutions in which to refine.
We use SolidWorks and Pro/ENGINEER to fully control our designs and deliver the data necessary for engineering and manufacturing. CAD helps shorten the development schedule, while providing greater accuracy and immediate visual feedback to further enhance structural, mechanical and aesthetic details.
We define and apply brand characteristics into products and experiences, ensuring all touch points of our designed experiences are correctly detailed and communicated. Our goal is to create a design language that provides point of differentiation and value for our client.
The calculated combination of robust functionality with emotional appeal is the converging focus of form development. We create compelling designs that provide lasting impressions.
Providing intuitive interactions and meaningful relationships between people and the products and services they use is the focus of our UX team. Our UX/UI designers bring clarity and approachability to complex systems, eliminating long learning curves and providing people with instant access to the tools they need. Designers study underlying workflows and information management to ensure interfaces are intuitive to operate and provide strategic differentiation for our clients.
By focusing our study on the user, we are able to identify the problem and provide a thorough analysis to give our clients an understanding of the extent of their programs, and help them make decisions and identify potential opportunities.
Wireframes show our client the structure and navigation of an interface before the specific details have been fully developed. Through usability tests, we uncover obstacles early in the planning stages in order to create a successful design solution.
Prototyping is a vital tool for validating our interface design and refining it as necessary. Real-time questions are asked and prototypes are adjusted on the spot. This is an iterative process to gather insights into how the user perceives the interaction.
We provide our clients with a framework for developing their product, including workflow diagrams and graphic design files. Our documentation captures the major system design and communicates design intent.
Developing practical and measurable solutions intended for mass production is critical for successful product development. Our team is skilled at Design for Manufacturing (DFM) and our designers and engineers work concurrently to create products that are beautiful, functional, reliable, and manufacturable. Advanced FEA and CFD tools enable our engineers to create virtual simulations to test designs, optimize performance, and determine material selections.
Our team is skilled in mechanical part design for manufacturing (DFM) in CAD (SolidWorks & Pro/ENGINEER) and engineering assembly accommodation. We develop part strategies and review material options and methods for manufacturing to assure quality standards and price targets are met.
We offer Computational Fluid Dynamic studies (CFD) to test, measure, and provide the optimal fluid, gas, and thermal transfer, as well as critical FEA verification.
Our in-house 3D printing allows for quick onsite design verification, as well as feature validation right up to tooling production. We also manage prototypes that require CNC cutting in specific materials, vacuum forming, plaster metal casting, urethane casting, and prototype tooling.
We provide manufacturing specification drawing packages, part data delivery, communication, and support for our clients as their product moves into production tooling.
Our creative team takes concepts from research through development and into manufacturing, always focused on creating a meaningful user experience. We develop a personalized strategy for each client based on their needs and business objectives. Throughout our process, we collaborate to ensure all design details are carried through to production release. Our compelling design solutions help drive innovation for our clients and connect with end-users for marketplace success.