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BD Takes on Virtual Reality Gaming        

Mass VR Recruits BD Research

February 14, 2018

Last fall we told you about our summer work on an interesting project focusing on researching end users within a virtual reality immersion experience. Think VR gaming combined with laser tag. Our client’s goal was to put players into any virtual environment where they can walk and run. The gear consists of a backpack and armor and allows users to play against other gamers in real time. And now you can go play yourself! Mass VR opened in Schiller Park last weekend in a state of the art 6,000 feet arena. To reserve your rounds visit Mass VR’s website and check out their pop up at The Chicago Comic & Entertainment Expo (C2E2) in April! Below you can continue reading on how Beyond contributed to Mass VR mission:

Our work identified the overall value of the experience, revenue and potential markets, targeted users, both pros and cons to the game, as well as pain points. Through stakeholder interviews and recruiting gamers, we dove into the research and VR world.  The 600 square foot gaming “arena” welcomed users that are video game players, those in gaming leagues, and participants who need training (i.e. police and firefighter training).


Beyond Design conducts interviews with gamers post play.

With help from video production company, Clum Creative, we were able to take all of our research and give our client an informative and high energy marketing video for the VR experience. Take a look at the great work Clum Creative did below!


Click here!

For more information on Beyond’s research capabilities or Clum Creative’s video production please visit our websites.

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