Workflow mapping is an essential part of our user interface development process. We brainstorm options and alternative workflows to identify paradigm-shifting opportunities. We also develop spider charts to show the structure and navigation of an interface before the specific details have been fully developed.

Through usability tests, we uncover obstacles and discover what is working, what is not working, and what could be improved in order to make our client’s product a success. Users are asked to give feedback on the flow of the inputs, the overall look and feel, terminology used, colors, and graphics.