A subtle difference in color or texture can alter the overall perception of a design. We help our client understand how and why it’s important to choose certain colors, materials, and finishes (CMF) in order to communicate the most important product attributes to the end-user and establish brand identity. Material or finish innovation can also be a key source of competitive advantage. Our ability to specify and control color, material, and finish is critical to the overall product and user experience.

Our designers continuously seek out new materials, colors, and finishes specific to each design that add visual, tactile, and structural integrity to a product or service.